Right after Aomori, Nagano consistently ranks among Japan’s top apple producers. But its fame doesn’t stop there! Shinshu apples are renowned worldwide, cherished both as fresh fruit and in a variety of delicious apple-based treats. That’s more than enough reason for us to dive in and discover what makes them so special!
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ToggleWhat kind of fruit is a Shinshu apple?
This is a famous fruit known for its sweet and crisp taste. The name Shinshu originates from the ancient name of Nagano, lending it a unique and historic charm. These apples grow in fertile soil enriched by volcanic ash, which helps them develop into large and flavorful specimens. They have bright red or rosy skin, with juicy, crunchy flesh that children and adults both love.

This fruit has a rich history, with cultivation dating back to the 19th century. Over time, they became a symbol of their region, loved for both fresh eating and cooking. Additionally, apples are rich in nutrients such as fiber and antioxidants, making them both healthy and delicious.
Furthermore, these apples have a bright color that ranges from red to yellow-gold depending on the variety. Popular types include San-Fuji, Akibae, Orin, and Jonathan, while local favorites are Shinano Sweet and Shinano Gold. Each variety has its unique taste, from the sweet and slightly tart San-Fuji to the tropical, honey-like notes of Shinano Gold.
Why are Shinshu apples so delicious?
They are so yummy since they grow in a place with perfect natural conditions. The warm sunshine during the day and cool air at night help them become sweet, juicy, and fragrant. Their trees grow on gentle mountain slopes, where clean rivers and fresh air give each apple a rich, refreshing taste. The fertile volcanic soil adds extra depth to their flavor, making every bite crisp and bursting with freshness.

Farmers in Nagano have been growing apples for many generations. They care for their trees with love and patience, pruning, watering, and watching them change through the seasons. Their careful work makes the fruit shine with beautiful color and smooth texture. Every fruit carries the farmers’ pride and the blessings of the land. When autumn arrives, many orchards in Nagano become lively with visitors. Families and friends come to pick apples right from the trees. Eating a freshly picked fruit can be a special moment!
How is this fruit used?
Shinshu apples are not only delicious to eat fresh, but also can be turned into many delightful treats. Local bakeries make soft apple cakes, sweet pies, and cookies filled with syrupy apple pieces. Apple jams and dried apple slices are popular gifts, sharing the gentle sweetness of Nagano with everyone who visits! Some treats are even more exciting. There are Shinshu Apple KitKats with creamy chocolate and a bright, fruity flavor. You can also try Morinaga Hi-Chew Shinshu Apple Soft Candy, made with real apple juice for a chewy and refreshing taste.

For those who love drinks, Shinshu Apple Cider is a must-try. Made with real apple juice, it sparkles with bubbles and features a perfect blend of sweet and tangy flavors. It’s refreshing and fruity! Notably, this fruit is also used to raise special cattle called Shinshu Gyu, renowned for their apple-fed beef. The cows eat feed mixed with Nagano apples, resulting in meat with a tender texture and a gentle aroma. The smooth, flavorful fat melts easily, making it perfect for sukiyaki!
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Are there any other famous fruits from Nagano?
Nagano is well known for its delicious harvests, filled with many kinds of fruity treasures. Among them, grapes are shining stars loved by everyone! The region’s gentle sunshine and cool nights help them grow big, juicy, and full of natural sweetness. Famous varieties like Shine Muscat, Kyoho, and Nagano Purple fill the orchards with lovely colors, ranging from yellow-green to deep purple. Each bite of these seedless grapes feels smooth, rich, and refreshing!

Momo (peaches) are another favorite fruit grown in Nagano. These peaches are large, soft, and filled with golden juice. The famous Kawanakajima and Akatsuki varieties are delightful and fragrant when they ripen in August. Plus, their delicate texture and gentle aroma make them a beloved summer delight!
Why should you try Shinshu apples in Nagano?
Tasting Shinshu apples in Nagano isn’t simply enjoying a fruit; it’s an experience that connects you with nature, culture, and care. They reflect the spirit of the land—its pure air, rich soil, and the heartfelt care of generations of farmers. When you bite into a fresh Shinshu apple, you taste the story of Nagano itself!

Beyond their flavor, Shinshu apples also carry a quiet wisdom about living well. There is a well-known saying, “An apple a day keeps the doctor away”. Perhaps this belief, paired with the calm and healthy lifestyle of Nagano’s people, contributes to their remarkable longevity. So, when you visit Nagano, don’t miss the chance to enjoy one straight from the orchard. If you could taste one today, how do you imagine it would make you feel? Share your thoughts in the comments!